The Center for Academic Services (CAS) of Walailak University visited the area to drive missions related to society (Social Engagement) under Project Design and Development of Jo Pu (Deep Fried Crab Meat Rolls) molds for new appearance, integrated with the Occupational Skill Development Project for Socially and Environmentally Responsible Seafood Processing Among Local Fishers in Nakhon Si Thammarat Province. After visiting the area to provide consulting services to entrepreneurs who produce processed seafood products in Ban Reur Pu Group, Apiwan’s crab raft, Village No.1, Pak Nakhon Sub-district, Mueang District, Nakhon Si Thammarat Province led by the CAS’s Director (Asst. Prof. Dr. Amonsak Sawusdee) and the lecturer from School of Engineering and Technology (Asst. Prof. Dr. Prachid Saramolee), They have learned about the need to develop a new type of mold to meet the needs of working with product size consistency, speed of the process, saving time, reducing work processes, reducing production labor.

Asst. Prof. Dr. Prachid Saramolee, as an expert, has developed a prototype of Jo Pu’s molds for new appearances by developing from the original mold with a single-sided to have 2 sides mold that can be joined together, that is, Jo Pu is symmetrical on all sides, texture tighter, take less time in the production process. This saves time and reduces labor in production.

Consequently, this project is to upgrade the existing product quality to meet the standard. Moreover, it is to develop fishery product identity in the area to be contemporary, clean, certified products, and build consumer confidence as well as increase opportunities for distribution of coastal fishery community products. The project consists of training activities to transfer knowledge and technology, develop community identity products both as new products and enhance the appearance and quality of existing products, strengthened by packaging design that looks clean, safe and presents local identity, including the development of a model community restaurant and the introduction of coastal fisheries items for sale in the previously developed LayKhon application channel to create a center for selling coastal fishery products in Nakhon Si Thammarat Province where consumers can be more accessible.