Start-Up Support for Fishing Communities
Many local start-ups producing fishery products do not have access to knowledge in developing packaging to increase more income. WU has undertaken an innovative initiative in 2024 to uplift the fishing communities of Nakhon Si Thammarat. This ambitious project focused on supporting the start-up of financially and socially sustainable businesses by equipping local groups with relevant education and resources, such as mentorship programs, training workshops, and access to university facilities.
Tailored Support for Fishing Communities
WU collaborated with 12 fishing groups to address specific needs, including branding, packaging design, and production improvements. The “LayKhon” online platform was introduced to help local businesses expand their reach.
Ban Koh Phet Seafood Processing Community Enterprise: Developed a closed-system facility for Halal and FDA certification.
Muslimah Fishing Group: Created culturally resonant branding and packaging for online markets.
Educational Training and Mentorship
Five educational workshops provided training in seafood processing, packaging, and FDA/Halal compliance, improving efficiency and cost reduction. Community-driven brands like “LayPoon” and “Nai Han” emerged, preserving cultural heritage through modern branding.
Kon Jab Pla Shop: Adopted eco-friendly packaging to reduce plastic waste.
Phet Piya Blue Swimming Crab Raft: Developed specialized transport boxes to ensure freshness.
TAYA Group: Introduced premium glass jar packaging for chili paste.
Laem Talumphuk Processing Group: Upgraded facilities to meet modern production standards.
Ban Ruea Pu (Aphiwan’s Crab Raft): Improved crab roll packaging to enhance transportation.
Ban Ko Loi Processed Seafood Group: Integrated local culture into branding for stronger consumer appeal.
Goal 1: No Poverty
Goal 4: Quality education
Goal 17: Partnerships for the Goals